Every organisation is involved in public relations. However, in higher institutions of learning, PR has a critical role to play. Musepa(2003) advances that PR enables a college to maintain a good relationship with its interest groups (publics). According to Jefkins (1998), employees and customers such as students form key publics of institutions of higher learning. However, Musepa (2003), argues that PR is especially important when dealing with students because they(students) constitute the largest interest group. In order to ensure that effective mutual understanding exists between an organisation and its external publics, firstly, the relationship among all internal publics is supposed to be very cordial, Farrant (1980). However, this is not always the case. Ghose (1989) observes that “the relationship among members of certain departments, among the heads of certain departments, and at times between certain subordinate members and their departmental supervisors is quite di...
Stories on Humanity, Society, and Hope